Aswin
Hey, I’m Aswin — a data leader and indie founder based in Singapore.
Building Lumen↗ — a measurement platform for AI search visibility across ChatGPT, Claude, Gemini, and Perplexity.
Leading the data function for the consumer business at a Singapore telco, across data engineering, data science, business analytics, NPS, and digital analytics.
Previously built Uplyft — semantic search for fashion brands, archived.
I write here about data, AI, and the slow lessons of building both. The pieces are deliberate on purpose. I would rather publish six things a year that hold up than sixty that do not.
Outside of work I drink too much specialty coffee, watch every F1 race, and read more about agent commerce protocols than is healthy. I am always happy to hear from people building thoughtful things.
Writing